Romina Rivadeneira

Hi, I'm

Romina

Rivadeneira

Firmware Engineer
See My Journey Let's Talk

About Me

Hi! I'm Romina, originally from Venezuela and currently living in Dundalk, Ireland — a move that made more sense than expected. Turns out the Irish and Venezuelans are the same craic, just in different languages. I build firmware and IoT software for connected pet products at PetSafe Brands — smart feeders, GPS collars, automatic litterboxes — the kind of things your pet uses but definitely doesn't appreciate.

When I'm not debugging firmware at odd hours, I'm chasing a better tennis backhand, hunting for the perfect shot to photograph, or lost somewhere in a good book or film.

🇻🇪 Venezuelan Based in Ireland IoT & Firmware AWS Cloud ES · EN · DE (functional)
Romina Rivadeneira

— Will learn your dog's name before yours.

— Will re-grip your racket before you notice it needs it.

— Spotify Wrapped is always confused. So is everyone else.

— Will make you arepas. This is not an offer made lightly.

— Berlin four times, with Germany and Austria well covered. Tries German everywhere. The locals are very gracious about it.

Skills

Technical

Embedded Firmware Expert
Cloud & IoT Proficient
Scripting & Tooling Intermediate
Web Development Intermediate

Hardware & Tooling

Espressif (ESP32) Nordic Semiconductor NXP (Marvell) Infineon (Cypress) Silicon Labs (SiLabs) Wi-Fi + BLE OTA Firmware Updates MQTT Amazon FreeRTOS

Human

Self-Motivation Communication & Empathy Problem-Solving Patience

"If it doesn't work, I will blame the hardware first. Then I will actually read the datasheet."

Experience

PetSafe Brands (formerly Radio Systems PetSafe Europe)

Current 8+ yrs · same company

Firmware & IoT Software Engineer

Dundalk, Ireland · 2020 — Present

  • › Develop firmware for IoT pet products — smart feeders, automatic litterboxes, and GPS containment systems
  • › Architect a shared embedded platform covering product onboarding, cloud communication protocols, and OTA firmware updates
  • › Work across Espressif, Nordic, NXP (Marvell), Infineon (Cypress), and Silicon Labs Wi-Fi and BLE modules using C + FreeRTOS on AWS IoT
  • › Own embedded components through full development, launch, and sustaining phases across cross-functional teams
  • › Support customer service and QA teams during product deployment and operation
EspressifNordicNXP (Marvell)Infineon (Cypress)Silicon Labs CFreeRTOSAWS IoT BLEWi-FiOTA

PetSafe Brands (formerly Radio Systems Corporation)

Firmware & IoT Software Engineer

Knoxville, TN, USA · 2017 — 2020

  • › Contributed to firmware development for IoT pet products using C + FreeRTOS on Wi-Fi and BLE microcontrollers
  • › Built experience across Espressif, NXP (Marvell), and Cypress modules — building the embedded foundations that carried into the European role
  • › Supported product launches and sustaining phases as part of the embedded sub-team within the connected team
EspressifNXP (Marvell)Cypress CFreeRTOSAWS IoT BLEWi-Fi

Beyond the Code

What keeps me going when the compiler finally stops yelling at me.

Tennis
Tennis
Photography
Photography

Reading

Dark, tense, mysterious, and somehow also hopeful.

23 of 53 books 43%
ThrillerSci-FiRomanceHistorical FictionNon-Fiction

& Also

— On repeat today: Billy Talent, Rawayana, Bad Bunny, Gorillaz. The algorithm has trust issues.

— Will draw it. Won't finish it.

— Sushi. Non-negotiable.

— Video games. Occasionally. Competitively.

Right Now

Reading

The Anniversary

Thriller

Alex Finlay

Halfway in and already can't trust anyone.

Last Watched

Backrooms

Horror

Film

Went twice. Still thinking about it.

On the Court

Meath Senior Tour Graded Open 2026

12W – 2L

Leinster Spring League Doubles Champions, May 2026

Let's Connect

Want to talk firmware, challenge me to a match, or just say hi? My inbox is always open. Fair warning: I'll ask about your dog first.

✉ get in touch